Tee-Shirt Project

A creative development project completed during my practicum with lululemon’s Technical Development team. The project challenged me to use a simple T-shirt block as a starting point to design a garment for a chosen market, while identifying an opportunity within the brand’s existing product range.

Using market research and user insights, I developed a concept supported by a clear design rationale. I led the project from initial concept through pattern development and garment construction, while also developing components of the technical package. The final garment was presented to senior leadership and cross-functional teams within the organization.