This project explored the development of a three-delivery product line for lululemon, identifying an opportunity within the brand’s existing assortment for a travel-focused collection. Through in-depth brand and market research, product analysis, trend forecasting, and target-market exploration, the project translated an identified market gap into a cohesive line designed around the needs of the modern traveller. The process followed the collection from initial research and concept development through design and three seasonal deliveries.